Featured project · Food + beverage
OON PROTEIN COFFEEAirport coffee.
Meet your match.
Airport sticker shock turns into a quick, memorable product demo. A relatable hook, a clear payoff, and a real travel moment.
UGC creator · Gilbert, Arizona
Content that feels like real life. Cause it is.
I'm Caleb, a dad, partner, and creator making relatable videos for home, family, lifestyle, and outdoor brands.
✳ Quality content that feels like a recommendation from a friend.
More than one face on camera
One creator.
A whole cast.
With my partner, our toddler, and two older kids available on camera, your brand can tell real stories from a whole household.
- Couples + date nights
- Dad + toddler
- Tweens + older kids
- Parenting + baby gear
- Family, home + outdoors
Selected work
See it in action.
Real products, clear ideas, and stories people actually want to watch. Tap a video to play it.
Airport coffee.
About me
Hey, I'm Caleb.
Dad. Millennial. Too many interests.
My background in sales and woodworking taught me to spot what makes a product genuinely useful, then show it in a way that feels like a recommendation from a friend.
I create for brands across home, tech, fitness, food, parenting, and outdoor living. Strong hooks, relatable storytelling, and content that connects.
What I bring
Hooks + scriptingNatural on-camera delivery
Product demosFamily + couples content
Workshop footageDrone + aerial footage
Lifestyle + behind-the-scenesEdited videos + raw footage
Organic social + paid ads
Let's make something good
Have a product
with a story to tell?
caleb@curtisico.com
Tell me what you're working on, and we'll see if it's a fit.